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Nada Novakovich Aluevich 

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The information below has been compiled from a variety of sources. If the reader has access to information that can be documented and that will correct or add to this woman’s biographical information, please contact the Nevada Women’s History Project.

Nada Novakovich Aluevich 
Photo from and, His Name Was Luke

Name: Nada Novakovich Aluevich 
Born: Feb. 24, 1924, Wilmington, Calif. 
Maiden name: Nada Novakovich 
Race: Serbian 
Married: Luke Anthony Aluevich, 1962 
Primary residence: Reno 
Major field of work: lawyer, businesswoman 
Died: Oct. 20, 1998

Controversial lawyer co-starred in historic Reno trial 

Nada Novakovich gained local fame as one side of the so-called “Battle of the  Petticoats,” a 1952 trial remembered as the first time two women attorneys faced off in a  Nevada courtroom. Novakovich, who went by her maiden name in most newspaper  accounts during her career, was one of the first woman lawyers in the Silver State and  was active in local and state legal organizations. She ran unsuccessfully several times  for public office but also was known for entanglements on the wrong side of the law. 

Born in Wilmington, Calif., on Feb. 24, 1924, Novakovich was the daughter of Pete and  Luba Matijasurck Novakovich. U.S Census records from the 1930s show the family  living in Tonopah, Nev., at least until 1935. By 1940, the records show Nada, at age 16,  living in Reno and was listed as a niece in the household of Mike Matijasurck. 

In 1942, Novakovich graduated from Reno High School. Within a few years, she moved  to Washington D.C. to become an executive secretary in the offices of U.S. Senators  George W. Malone and Edward P. Carville of Nevada, and to attend George  Washington University Law School, where she earned a Bachelor of Laws degree in  1950. She was admitted to the District of Columbia Bar that same year and returned to Reno. 

In the “Battle of the Petticoats” trial, she represented Ethel Kaupp in 1952 in a suit filed  by Horatio Nelson, a 77-year-old janitor who claimed Kaupp injured him by knocking  him off a bar stool. Nelson also retained a woman lawyer, Charlotte Hunter Arley. The  court awarded Nelson $3,000 in damages.

Novakovich ran unsuccessfully for the U.S. Congress as a Democrat in 1956 and 1958.  In 1957, she was included in Who’s Who of American Women, the first edition of the  book by the publisher of Who’s Who in America.  

In 1959, Nada accompanied Dawn Wells, “Miss Nevada” to Atlantic City for the “Miss  America” contest. Nada was Dawn’s chaperone and represented the Soroptimist  International Club of Reno which sponsored the 1959 Miss Nevada Pageant.

Nada Novakovich and Dawn Wells. Reno Gazette-Journal photographs. 
Special Collections, University of Nevada, Reno

She married Luke Anthony Aluevich in February 1962, in a  Serbian Orthodox ceremony at Trinity Episcopal Church in Reno, Nevada. He was supportive of her working and kept himself busy with three stores in Reno, on Second Street: Luke’s Gift Shoppe, Luke’s Nevada Photo Service, and Luke’s Frame Shoppe. After Luke died in 1971, Nada wrote a memorial book about him titled and, His Name was Luke, in 1976. 

In the early 1980s, she successfully represented a mother in front of the U.S. Supreme Court after the Nevada Supreme Court terminated the parental rights of a  transgender father. In 2000, the Nevada court overturned  its earlier ruling.

In 1984, after pumping some $4.5 million into a downtown Reno emporium called Big Luke’s in honor of her late husband, who died in a car accident in 1971. The store was at the corner of Second and Virginia Streets in the second oldest structure in the downtown area, which was originally the Washoe County Bank. Nada was deeply in debt and began drinking. The emporium lost money and Novakovich went bankrupt, owing more than $3 million to creditors.

Big Luke’s opening day. Reno Gazette-Journal. Photo by Tom Spitz

In 1990, Novakovich received a five-year suspended sentence and was given five years of probation for embezzling $11,000 from a client. She was required to reimburse the client, but by then, Nada was an admitted alcoholic and was prohibited from practicing law by the Nevada Bar Association because she was put on medical disability in 1988. 

Several other clients claimed she had embezzled money from them as well. Full restitution for her clients was estimated as high as $200,000. The same newspaper story noted that her troubles had begun before that 1990 case. 

During her career, Novakovich was a member of the Nevada State Bar, the American Judiciary Society and the Washoe County Bar Association, where she served as secretary for four years. Her other memberships included the Washoe County Democratic Women’s Club, the Soroptimist International Club of Reno, the League of Women Voters, the Twentieth Century Club, Nevada Rebekah Lodge 7, and the Women’s Democratic Clubs of Clark County and Lyon County. 

She also served on the Governor’s Advisory Commission on the Status of Women and the Governor’s Fulbright Scholarship Committee. Nada was a member of the Phi Delta Delta legal fraternity and Trinity Episcopal Church. 

Nada died October 20, 1998, at her home. She is buried beside her husband Luke in Mountain View Cemetery, Reno, Nevada.

Headstone of Nada and Luke Aluevich. 
Photo added to Find-A-Grave by L. McKeown, 2022.

Researched by Patti Bernard and written by Susan Skorupa Mullen. Posted April 9, 2025.

Sources of Information 

  • “Aluevich, Reno businessman dead in crash.” Reno Evening Gazette (Reno, Nevada),  18 October 1971, p13. 
  • Ancestry.com: Year: 1930; Census Place: Tonopah, Nye, Nevada; Page: 3B; Enumeration District: 0021; FHL microfilm: 2341032 [Nada Novakivich]  
  • Ancestry.com: Year: 1940; Census Place: Reno, Washoe, Nevada; Roll: m-t0627- 02281; Enumeration District: 16-20 [Nada Novakovich] 
  • Ancestry.com. U.S., Newspapers.com™ Marriage Index, 1800s-current [database on line]. Lehi, UT, USA: Ancestry.com Operations Inc, 2020 
  • Ancestry.com. U.S. Public Records Index, 1950-1993, Volume 2 [database on-line].  Lehi, UT, USA: Ancestry.com Operations, Inc., 2010 [Nada Aluevich] 
  • Ancestry.com. U.S., Social Security Applications and Claims Index, 1936-2007 [database on-line]. Provo, UT, USA: Ancestry.com Operations, Inc., 2015 [Nada  Novakovich, Nada Novakovich Aluevich] 
  • Anderson, Tim. “Shoppers Flock to New Downtown Reno Store.” Reno Gazette-Journal  (Reno, Nevada) 14 Sept. 1984, p8B.
  • “Candidacy Revealed by Nada Novakovich.” Nevada State Journal (Reno, Nevada), 17  March 1961, p6. 
  • “Class of 190 Complete Course at Senior School.” Reno Evening Gazette (Reno,  Nevada), 30 May 1942, p3. 
  • Daily, Suzanne Lindley. “How Nevada helped destroy a family.” Reno News & Review (Reno, Nevada), 13 July 2017. 
  • Haq, Kathy. “Women at Law: They are Making Inroads in the Male-dominated  Profession.” Nevada State Journal (Reno, Nevada), 5 October 1980, p3. 
  • “Honored.” Nevada State Journal (Reno, Nevada), 24 March 1957, p1. 
  • “Know Your Candidates for Congress.” Reno Evening Gazette (Reno, Nevada), 27 August 1958, p13. 
  • Miller, Martha. “Reno Lawyer Escapes Jail Term.” Reno Gazette-Journal (Reno,  Nevada), 3 February 1990, pp1,14. 
  • “Miss America Hopeful.” Reno Evening Gazette (Reno, Nevada), 2 Sept. 1959, p13. 
  • “One of Nevada’s first women layers dies.” Reno Gazette-Journal (Reno, Nevada), 21  October 1998, p4C. 
  • “Speaker.” Nevada State Journal (Reno, Nevada), 17 March 1961, p6. “When Lawyers Go Bad.” Reno Gazette-Journal (Reno, Nevada), 6 May 1990, pp1,13. 
  • Winston, Janet. “Door to Man’s World Open for Lady Lawyers.” Reno Evening Gazette  (Reno, Nevada), 7 Sept. 1967, p10. 
  • “Woman Attorney Recipient of Recognition.” Nevada State Journal (Reno, Nevada), 24  March 1957, p15. 
  • “Woman Attorneys Square Off in New Kaupp Case: Janitor, 77, Suing Heiress for  $51,000.” Nevada State Journal (Reno, Nevada), 3 June 1952, p8. Voyles. Susan. “Tribute to lost love brought her down.” Reno-Gazette-Journal (Reno,  Nevada) 3 December 1989, p1.
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